1985年是美麗年代的開始，亞洲電視開創選美歷史新的一頁，舉辦首屆亞洲小姐競選，突破一般選美的框框，令觀眾有意外驚喜！從此「亞洲小姐」這四個字，成為美麗、智慧、才華、身份的象徵，亦成為全城觀眾每年的期待。

擁有27年歷史之大型選美活動「亞洲小姐競選」，今年昂然踏入第23屆。本著亞洲電視不斷求變、創意求新的精神，屢創選美史上的先河。1995年，首創不受年齡限制的參賽條件，成為全城熱門話題，泡製了「宮雪花神話」。

2004年除港澳特區賽區外，首次接受亞洲地區如韓國、日本、新加坡、馬來西亞、印度、泰國、菲律賓、哈薩克、烏茲別克等佳麗參加，成為真正名符其實的「亞洲小姐」，獲得空前成功，亦令選美活動進入一個新的紀元。從此，亞洲小姐競選更國際化，迄今已成為世界選美史上重要賽事之一。2004年亦首次設立中國內地賽區，於杭州舉行總決賽，影響深遠。

此後2005-2010年中國內地賽區總決賽分別在西安、大連、濟南、天津、廣東東莞及北京舉行，每年報名佳麗人數以十萬計。2006年更首度設立網路賽區及臺灣地區賽區，讓整個選美活動更全面，更時尚化。同時『2006亞洲小姐競選總決賽』(亞洲區)更首度沖出香港，於澳門進行總決賽，亦是一個新的突破。『2009亞洲小姐競選』，適逢中華人民共和國成立六十周年，故以盛世中華之理念，參選佳麗以中國內地、香港、澳門及臺灣地區為主。

『2010亞洲小姐競選總決賽』第一次踏進國內在中國安徽省合肥市舉行，把亞洲小姐的魅力與光芒展現於神州大地。【ATV 2011 亞洲小姐競選】將繼續盛世中華概念首度曾設大中華總決賽，參選佳麗仍以兩岸四地佳麗為主，加入全球不同地區的華人參與並注入更多亞洲元素。亞洲小姐總決賽廣邀各亞洲地區如韓國、日本、新加坡、馬來西亞、印度、泰國、菲律賓的亮麗美女參賽，令賽事更具代表性、及更富有亞洲色彩。

今年亞洲小姐競選已啟動並接受各亞洲地區及海外華人報名參賽，賽事將於二零一一年十二月及二零一二年一月初舉行。

大會主題

美麗使命

亞洲小姐競選本著促進亞洲地區的文化經濟交流，彰顯亞洲地區獨立自主，自強不息，敢於夢想，美麗愛心兼富有才華的新女性形象，成為亞洲地區公平、公正、公開的國際級選美盛事。

歷屆官方網站

● 2010
● 2009
● 2008
● 2007
● 2006
● 2005
● 2004

Since Miss Asia Pageant was first screened in 1985, the event has injected great vitality into the concept of competition and participation and has been an annual event of great popularity, with many golden moments cherished still by appreciative audiences.

History suggests that Miss Asia contestants are guaranteed a promising future. Most of the contestants, such as Eva Lai, Nina Li, Jaclyn Chu, Veronica Yip, Alice Chan, Candy Lo, Losa Law, Belinda Hammett, Kristy Yeung, have gone on to become popular stars and household names in the entertainment industry.

In 2004, the event made a historic breakthrough in Hong Kong beauty pageantry, with contestants from all Asian countries free to participate. This innovation laid a new foundation for regional beauty pageants and further promoted the culture of beauty pageantry in Asia. For the first time, contestants from Mainland China, Vietnam, India, Lebanon, Thailand, Singapore, Japan, South Korea, Philippines, Malaysia, Kazakstan, Uzbek, Macau and Hong Kong competed for the title of Miss Asia. The winner truly deserved the title of Miss ‘Asia’. The year of 2004 was also another milestone of Miss Asia Pageant, the Miss Asia China final was the first time ever held in Mainland China, the heavenly city – Hangzhou and was proudly successful. 2006, the pageant was held in Macau and was an unprecedented success, helping boost the territory as a tourist attraction. It was the first time that the final of the pageant was held in Mainland China, He Fei of Ah Hui Province, in which the beauty and charming of Miss Asia Pageant was totally expressed in 2010.

This year, 2011, Miss Asia Pageant continues to employ the concept of the heyday of China. Miss Asia Pageant (Great China Areas) 2011 will be held first and the contest will be exclusively catered for the beautiful, passionate, intelligent, charismatic and young women from mainland China, Hong Kong, Macau and Taiwan and overseas Chinese. Furthermore, Asian elements will be infused into the contest, welcoming women, not only Chinese nationality, who are qualified to join the final of Miss Asia Pageant from all Asian countries. Miss Asia Pageant 2011 will be the most glamorous and eye-catching with uniqueness beauty contest ever in Asia.

The recruitment of Miss Asia Pageant 2011 for Asian areas and overseas Chinese has begun. The contests will be held in late December 2011 and early January 2012.

Miss Asia Pageant is an incredible opportunity for the driven and passionate woman who aspires to make a difference! It is an opportunity to demonstrate the diversity of Asian women who have grown up in unique manners in all Asian countries to present themselves in their perfected individual virtues of composure and charisma. Miss Asia Pageant reassures you that it will be a fantastic journey of unforgettable experiences！

Theme:

Official Websites of previous contests

● 2010
● 2008
● 2007
● 2006
● 2005
● 2004

I. 參賽者資格：

1. 年齡由16歲以上未婚的﹝以公曆2011年8月31日當日計算﹞。未滿18歲者，必須由監護人簽署同意。
2. 持有有效香港身份證或香港特區政府認可的旅遊證件。
3. 從未結婚或懷孕。
4. 中學程度。
5. 無犯罪記錄。
6. 從未做出被亞洲電視認為導致其自身、其他參賽者或亞洲電視名譽受損的行為。
7. 經合資格提名人提名。
8. 不受任何合約或安排約束以致不能簽署第IV(3)段所述之合約及履行第IV(3)及或IV(4)段所述之責任及義務。
9. 非亞洲電視及其附屬機構的職藝員。

II. 提名人資格：

1. 於2011年8月31日年滿18歲﹝以公曆計算﹞。
2. 持有有效香港身份證或香港特區政府認可的有效旅遊證件。
3. 非亞洲電視及其附屬機構的職藝員。
4. 每位提名人最多只能提名兩位參賽者。
5. 參賽者的父母或親屬均可作提名人。

III. 報名辦法：

1. 參賽者必須填妥參賽表格交回或寄回下列地址：
   
   新界大埔工業邨大盛街25-37號
   亞洲電視
   『ATV 2011 亞洲小姐競選』籌備委員會收
2. 或作 網上報名
3. 參賽表格須附有參賽者半身及全身3R彩色近照各1張﹝請於照片背面寫上姓名﹞
4. 港澳特區賽區已截止報名

IV. 甄選：

1. 亞洲電視將作初步甄選並邀請部份參賽者進入初步面試，初步面試時參賽者必須提供下列文件：
   1. 參賽者的有效香港身份證或香港特區政府認可的有效旅遊證件正本及副本一份；
   2. 學歷證明文件的正本及副本一份；
   3. 提名人及監護人 (如有需要) 的有效香港身份證或香港特區政府認可的有效旅遊證件副本一份。﹝亞洲電視有權於任何時間要求參賽者出示居住證明文件﹞
2. 參賽者於初步面試時需要填報一份問卷。
3. 在完成初步面試後，亞洲電視有絕對權挑選進入決賽的人選；所有獲挑選者必須與亞洲電視簽署參賽合約，同意遵守所有附加之規則與規定。
4. 所有獲挑選者必須出席由亞洲電視安排的有關活動，包括但不限於訪問、造型、培訓課程、綵排、競選、宣傳、推廣等。
5. 一經取錄，不能中途退出。

V. 資料保障：

1. 已遞交的參賽表格、照片及文件副本將不獲發還。但未被挑選進入決賽的參賽者、其提名人及監護人的個人資料將在決賽後1星期內銷毀。
2. 所有參賽者同意，亞洲電視在不抵觸第V(1)段的情況下可以：
   1. 在宣傳、推廣、尋找贊助商等與競選有關的活動上，使用他們的個人資料；
   2. 在任何地方製作及展示與比賽有關的節目時，使用他們的個人資料；
   3. 為實現上述目的而向第三者披露有關資料；及
   4. 為實現上述目的而保存有關資料。

VI. 其他：

1. 亞洲電視有權因應情況而轄免或放寬第I段內的任何參賽資格。
2. 此參賽規則及表格分別以中、英文擬定，如有衝突，則以英文版本為準。
3. 亞洲電視保留權利因應情況隨時修改或刪除任何參賽規則。如參賽者虛報資料或違反任何參賽規則或參賽合約的條款，亞洲電視有權於任何時間取消其參賽資格。

I. Eligibility for Applicant

1. Natural female in single, aged on or above 16, on August 31, 2011 (western reckoning). Age under 18, must be approved by guardian.
2. Holder of a valid Hong Kong Identity Card or a valid travel document recognized by the Hong Kong SAR Government.
3. Has never been married or pregnant.
4. Has secondary education.
5. Has no criminal record.
6. Never conducts herself in a manner which, in the opinion of Asia Television Limited (ATV), brings or tends to bring her, other Applicants or ATV into disrepute, ridicule or contempt.
7. Having been nominated by an eligible Nominator.
8. Not bound by any agreement or arrangement preventing her from signing the contract stated in paragraph IV(3) and performing the obligation stated in paragraph IV(3) and /or IV(4).
9. Not being an employee or artiste of ATV and its subsidiaries.

II. Eligibility for Nominator:

1. Must be over 18 years of age on August 31, 2011 (western reckoning).
2. Holder of a valid Hong Kong Identity Card or a valid travel document recognized by the Hong Kong SAR Government.
3. Not being an employee or artiste of ATV and its subsidiaries.
4. Each Nominator may nominate a maximum of two Applicants.
5. Parents or relatives of the Applicant are permissible.

III. Entry Procedure:

1. Applicant must complete and return by hand or post the Application Form to the following address:
   
   The Organizing Committee – Miss Asia Pageant 2011
   Asia Television Limited
   25-37 Dai Shing Street, Tai Po Industrial Estate, Tai Po, N.T. Hong Kong
2. or Online Application
3. Each Application Form must be accompanied by two recent 3R size colour photos of the Applicant, one head shot and one full length shot (with the Applicant’s name written on the photo’s back)
4. Deadline: October 3, 2011 (according to the postmark where delivered by post).

IV. Selection:

1. ATV will have a preliminary screen and invite part of the Applicants to attent the preliminary interviews. Each applicant so invited must produce the following documents upon the preliminary interview:
   1. the original and one photocopy of her valid Hong Kong Identity Card or a valid travel document recognized by the Hong Kong SAR Government.
   2. the original and one photocopy of each of her educational certificates.
   3. one photocopy of her Nominator’s and her guardian(if necessary)valid Hong Kong Identity Card or a valid travel document recognized by the Hong Kong SAR Government. (ATV may require Applicants to produce proof of residence at any time).
2. Applicants will be required to complete a questionnaire during the preliminary interviews.
3. Upon completion of the preliminary interviews, ATV may select some Applicants to participate in the final contest at its discretion. All applicants so selected will be required to enter into agreements with ATV subject themselves to any additional rules & regulations ATV may impose.
4. Applicants so selected must attend all activities required by ATV including but not limited to interviews, grooming, training sessions, rehearsals, event proper, related publicity and promotional activities etc.
5. Once selected whom shall not be allowed to withdraw from the contest at any time.

V. Data Protection:

1. All Application Forms, photos and photocopies of documents submitted are not returnable. All personal information of those applicants who have not been selected to the final contest, their Nominators and guardians will be destroyed within one week after the final contest.
2. All applicants hereby consent that, subject to paragraph V(1), ATV may:
   1. use their personal information in any promotional, marketing, sponsor-searching and other activities relating to the contest;
   2. use their personal information when producing and exhibiting the programmes of the contest anywhere;
   3. disclose their personal information to any third parties for any of the aforesaid purposes; and
   4. retain their personal information for any of the aforesaid purposes.

VI. Others:

1. ATV may waive or relax any criterion as stipulated in paragraph I under special circumstances.
2. The Rules & Regulations and Application Form are in both Chinese and English. In the event of conflict, the English version shall prevail.
3. ATV reserves the right to amend and/or cancel any of the Rules & Regulations as and when it seems expedient or necessary to do so. ATV has the right to disqualify any Applicant from participation in the contest at any time if she provides false or misleading information or breaches any of the Rules and Regulations and/or any of the terms and conditions of the relevant agreements.