[中文]

ATV is one of the two free-to-air broadcasters in Hong Kong. Its mission is to serve the interest of the local community through its distinctive and diversified programming. ATV has also impacted TV viewing in Asia and the Chinese communities worldwide.

In Hong Kong, ATV operates a 24-hour Chinese HOME Channel around the clock, and a 22-hour English WORLD Channel - 5 hours of which are for financial information. In North America, its pay Chinese TV service (ATV HOME Channel, America) offers subscribers an eclectic range of programming in Cantonese - 24 hours a day on Echostar's DISH network.

Each year, ATV produces more than 3,000 hours of programming - mainly news, factual, infotainment, drama and variety shows. With innovation and originality as its trademark, ATV drama and factual programmes - heartily embraced by local and overseas viewers - have been distributed to broadcasters in Europe, Asia, America, Australia, and more than 30 nations and regions around the world.

Together the two channels provide the best of programming for audiences in the Greater China Area. ATV's HOME and WORLD Channels have won countless awards for their programme promotions. PROMAX International, 4As Creative Awards' Kan Fan - the ultimate recognition of creative excellence, and some 30 gold, silver bronze awards at the New York Festivals.

In 2002, ATV obtained legal landing right in Guangdong Province, covering the nine major cities.

In July 2004, out of five multiplexes available, the HKSAR government agreed that ATV will take up one and a half mutliplexes for the launch of digital terrestrial television broadcasting in 2007.

In December 2004, upon ATV's provision of a 24-hour news Channel to NOW Broadband TV, the audience will have easy access to ATV News at any time.

With each challenge comes the strengthening of its stances. ATV continues to set standards of quality and integrity of TV programming excellence.